Auto Mag on the Net

 

In a J.D. Power and Associates 2007 Manufacturer Web Site Evaluation Study(SM) (MWES) – Wave 2 released in July 10, HUMMER.com garners the highest index score of 870 points on a 1,000-point scale among automotive manufacturer Web sites for usefulness in new-vehicle shopping in terms of appearance, speed, navigation, and information/content.

The 2007 Manufacturer Web Site Evaluation Study -- Wave 2 is based on evaluations which were collected between April and May 2007 from 10,865 new-vehicle shoppers who indicated that they would be in the market for a new vehicle within the next 24 months.

Steve Witten, executive director of marketing/media research at J.D. Power and Associates, said that a continuing concentration on clear, simple navigation and crisp images and videos that demonstrate both the appearance of HUMMER's models, as well as the features included in them, allows HUMMER to gain back the highest ranking for usefulness among automotive manufacturer Web sites. He added that this is the third time that HUMMER has achieved the difficult accomplishment of outpacing the industry since the brand was first included in the study in 2002.

J.D. Power and Associates
J.D. Power and Associates is headquartered in Westlake Village, Calif. It is an ISO 9001-registered global marketing information services firm operating in key business sectors including market research, forecasting, performance improvement, training and customer satisfaction. J.D. Power and Associates is a business unit of The McGraw-Hill Companies.

The McGraw-Hill Companies
The McGraw-Hill Companies were founded in 1888. It is a leading global information services provider meeting worldwide needs in the financial services, education and business information markets through leading brands such as Standard & Poor's, McGraw-Hill Education, BusinessWeek and J.D. Power and Associates. The Corporation has over 280 offices in 40 countries.

Manufacturer Web Site Ranking

1.  HUMMER (870)
2.  Toyota (858)
3.  Jeep (856)
4.  Suzuki (855)
5.  Land Rover (854)
6.  Lexus (854)
7.  Kia (852)
8.  Chrysler (849)
9.  BMW (848)
10.  MINI (847)
11.  Honda (845)
12.  Mazda (845)
13.  Pontiac (845)
14.  Mitsubishi (843)
15.  Lincoln (842)
16.  Saab (842)
17.  Chevrolet (840)
18.  GMC (840)
19.  Saturn (840)
20.  Dodge (838)
21.  Cadillac (837)
22.  Ford (836)
23.  Industry Average (836)
24.  Volvo (835)
25.  Buick (833)
26.  Subaru (832)
27.  Nissan (831)
28.  Infiniti (830)
29.  Jaguar (828)
30.  Porsche (828)
31.  Mercedes-Benz (826)
32.  Acura (822)
33.  Hyundai (820)
34.  Scion (811)
35.  Mercury (803)